More than 150-year-old Honolulu Advertiser comes up with its final edition on Sunday June 6, 2010. The Honolulu Advertiser faced lower profit figures and its rival the Honolulu Star-Bulletin jumps into the scene to acquire the Advertiser for $125m. People in the area only have one newspaper to read now, the Honolulu Star Advertiser from Monday 7, 2010. The Honolulu Star-Advertiser cost 75-cents from Monday to Saturday while $2 is the price set for Sunday. The Honolulu Advertiser served for 154 years and it is bit sad in a way that after such a long time the newspaper says good-bye to its readers.
It has also brought an end to the jobs of 406 employees and they will now have to search for work. The Honolulu Star Advertiser has planned to achieve a daily circulation of 135,000 (Monday to Saturday) issues while 145,000 issues on Sunday. Publisher of the Honolulu Star-Advertiser, Dennis Francis says it is not an easy job to adjust quickly at a new place with new technologies to handle around you. Francis added that computer systems in both places are different and that is only one thing to mention, there are several others too. Well, only time will tell whether the Honolulu Star Advertiser works good or not.